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Homosexuality in the media: is the press good? |
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Written by Sacha Coward
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Sunday, 26 March 2006 |
In 1960 the first ever kiss between a same-sex couple was televised on the family favourite British soap opera, Coronation Street. This was a breakthrough for a society where Kenneth William’s style of closeted high-camp was the closest television ever got to touching on the issue of homosexuality. Jump to now, every show from Dawson’s Creek to the Archers has had its token gay relationship, indeed you’d be hard put to find a show without gay undertones. This must be a good thing… right?
People can no longer escape the fact of homosexuality when it’s everywhere they look, from their favourite soap, to the magazines they read in dentist waiting rooms. But is all of the mass portrayal of homosexuality entirely beneficial, have we really broken down boundaries or just built new ones?
Homosexuality is no longer portrayed on television as something dirty and immoral - but more than that - the gay lifestyle is no longer merely put up with. Shows like Sex and the City, Queer eye for the straight guy, and Will and Grace have shown it’s popular; homosexuality sells! What could be better to promote an edgy new television programme than a saucy sharp tongued gender-bending host, or a pink tank top wielding fashion icon? It is because of their selling power – their popularity - that we have an endless parade of gay stereotypes, entertaining and inoffensive to the masses, but ultimately damaging. To argue that these crowd pleasing caricatures are helping to make the media more representative would be ridiculous, these aren’t real people merely cartoon characters. Maybe we haven’t really moved on as far as we would like to think we have.
Even though your television set may be awash with gay men making bitchy comments and mincing about, the old taboos are still very much present. Let’s face it, while Gays may sell, Gay sex categorically does not: People will happily enjoy watching Will and Grace but show them a gay sex scene and instead you’ve got thousands of disgusted viewers on your hands. Anal sex is still not commercially viable for the masses, and so it is cleaned up. This active re-packaging of homosexuality is happening all the time, on the big screen Hollywood blockbuster ‘Brokeback Mountain’ may be making waves, but just take a look at this specially produced poster.

Funny that when it comes to the stereotype-affirming pink tank top welding glitterati the majority are happy enough to tune in, but when shown a gritty realistic relationship between two men, sex and all, the majority shrink away. Looking at this image you’d thing you were going to see a nice romcom, not perhaps the most controversial genre-subverting film of the year. In conclusion, homosexuality sells, but only when it is served up lukewarm, minus the sex, and fitted into a people-friendly stereotype. Examples of this are everywhere, Queer Eye depicts homosexuals as human Barbie dolls (manicurists, and personal shop assistants) and Sex and the City shows us primped up gay guys whose only purpose is to be fashionable accessories to successful young arty women. What a depressing set of role models for young gay society, and what a pathetic example of homosexuality for society as a whole. While admittedly it is unfair to say that all media portrayal of homosexuality is equally biased (with television shows like Queer as Folk giving a far more accurate and brazen account of the gay scene) these are few and far between.
This level of publicity doesn’t mean that being gay is necessarily accepted, it is just popular like a new trend or a fashion statement, and only then when it is sterilised and wrapped in a bright pink ribbon. This portrayal is not only demeaning and patronising, it is dangerous. Can a change from complete disapproval of the gay lifestyle to approval of a censored version, a version hung up on labels where gay isn’t just a sexuality it’s a franchise, a defining personality trait be classed as a real step forward? While it is important to get homosexuality well and truly out of the closet, it must also be remembered that not all publicity is good publicity.
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Last Updated ( Thursday, 06 April 2006 )
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